How to use digital grocery store signage to drive foot traffic
Retail signage in grocery stores is quickly being replaced by digital displays that can be adapted to grab customers’ attention and increase customer traffic.
Businesses that don’t adapt will have a hard time increasing foot traffic in their retail store.
Strong visuals give a good first impression to engage customers and this can help in driving sales, pique customer interest and promote a more positive in-store experience.
Despite the fast-paced nature of digital media and technology in the retail industry, it doesn’t take a long time to make a powerful impression with relevant content on a user.
Although the vast majority of consumers make purchasing decisions by consulting their mobile phones to research product reviews, company info, and often social media content, digital signs provide a perfect opportunity for brands to increase foot traffic.
What are digital signages?
Digital signages are well known as digital screens and they include video walls, LED screens, and kiosks that are installed in public places with some that can even be updated in real-time.
This allows the promotional signage to stay relevant and improve sales as they can immediately optimize the customer experience in grocery stores.
There are so many digital signage suppliers in Singapore who are able to provide cost-effective, scalable solutions that yield more accurate data, more personalized content, faster updates, and results.
How you can optimize digital signage solutions to increase foot traffic?
1) Include eye-popping visuals for your outdoor signage
You can incorporate a more realistic look and feel to products by highlighting special features, and angles or using videos of products.
Eye-catching visuals or videos for any outdoor signage, promotional signage or even digital signage on window displays can pique interest which will help increase retail traffic in your retail store.
2) Reuse online and social media content
The goal is to get all of your marketing channels to work together to seamlessly provide a consistent user experience.
As the younger generation enjoys visiting social media pages of brands, they will be able to connect your brand’s image with the digital signages they see in brick and mortar.
Connecting real-time content makes the shopping experience that much more fun for customers.
Plus, you’re not spending extra money by developing multiple in-store print materials.
3) Include vital information in larger fonts
It is important to emphasize the right information to complete a sale.
Words such as ‘Discount’, ‘Special Promotion’, ‘1-day-only’ and other promotional signage can increase foot traffic especially when they are placed as window displays.
You can also add content to digital signage that explains vital product info, catalogued inventory, whether the product is in stock, a list of best-selling items, etc.
For example, a buyer considering a purchase would be more likely to do so after reading about certain products that are organic, are one of the plant-based options, are locally produced or have been manufactured using only ethical practices.
In today’s society, buyers are informed decision-makers and brands need to take this into consideration in their marketing.
4) Add Digital signage to the POS system
The primary benefit of digital signs is that they are effective at boosting overall sales.
Placing signs strategically throughout the store can be incredibly advantageous to your bottom line, especially when they are placed close to the point of purchase.
Digital signages located at the POS are a profitable way to increase the visibility of key products in specific target areas throughout the store, promoting your best sellers and time-sensitive offers that increase urgency and can be updated instantly across multiple store locations.
5) Incorporate digital directional signage
The use of directional signage can help guide customers to a specific aisle number, selected departments, featured daily promotions, and unique retail products.
This will help increase sales as directional signage will make it easier for customers to find what they’re looking for.
You can also continuously flash important info that stays current, displaying messages in repeated areas for added reinforcement.
Benefits of digital signage solutions
Digital displays and digital signage can help save money on printing costs along with overheads.
They can also be updated every hour and broadcast instantly to focus on important products.
Using digital signage is also a more eco-friendly marketing option compared to traditional retail signage that needs to be printed on paper.
You can also reuse online content or even older content and create new, fun ways to make additional digital signages to increase foot traffic.
Another method you can use is by forming and maintaining partnerships with other brands and companies that will bring in extra profit during downtime.
This could include advertising local events, businesses, and services in between your content.
If you are selective in your partnerships, these collaborations can also do the double job of connecting customers with content that is relevant to them, making them more likely to dwell longer in your store and find the experience to be positive and agreeable.
Monitor data to generate extra profit with interactive selling boards.
A unique feature of utilizing a digital signage solution is the ability to monitor data which enables the adjustment of campaigns midway if successful or unsuccessful with the click of a button.
Cloud-based digital signage allows you to change one or many in multiple locations if necessary at the same time.
Retail stores can also provide their customers with loyalty programs, interactive selling boards and digital technology that allow for a more streamlined user experience.
The interaction will give buyers the opportunity to make more purchasing decisions and will ultimately drive more sales.
Even a small touch screen can improve a customer’s experience and help them move further in the sales funnel without human interaction as human error might dissuade buyers from finalizing their purchases.
Ultimately, digital signage offers tremendous benefits for retail stores.
In addition to increasing foot traffic, increasing customer purchases, and entertaining customers, these strategically placed signs and screens will help boost sales, provide context for customers, and extend omnichannel branding.
You can even generate valuable data analytics, establish a strong digital presence throughout the industry, and achieve enhanced targeted advertising.