How Much Is It to Rent a Digital Signage?
Renting digital signage can cost you $1000-$15,000 depending on many variables, like the digital display type, mounting, installation, software, and size.
In this guide, we’ll give you an idea about how much digital signage rental costs, so let’s get into it right away!
What Are Digital Signage Rentals?
Digital signage rental is the use of digital screens to showcase digital content for the purpose of marketing, such as advertisements, restaurant menus, airline schedules, and sales demos.
The content displayed on these digital signage displays can be easily controlled by a central digital hub, like a digital signage software program. This allows you to display multiple pieces of content in a dynamic way, which is one of the primary advantages of using digital signage in marketing.
How Much Does It Cost Rent Digital Displays?
The cost of digital signage rental depends on various factors, like the size of the screen and its resolution.
Renting digital signage can cost you anywhere from $1000 all the way up to $15000. The location where you intend to install your digital signage also matters. If it’s for an outdoor event, special equipment is needed to install and fixate the digital displays, meaning that it’ll cost more than renting digital signage indoors.
What Digital Signage Solutions Are Available for Rental?
There are various digital sign solutions that are meant for different uses. Digital displays come in different designs and functionalities, allowing you to choose the combination that fits your needs best.
Here are some of the most common digital display solutions:
Digital Kiosks
Adding a digital kiosk to your launch events or trade shows can be a great way to catch the attention of your target audience.
A digital kiosk is simply a digital screen that’s built into a freestanding board. You can use digital kiosks to display dynamic content that’ll be more memorable for your customers or clients than a primitive piece of printed advertisement.
LED Video Walls
LED video walls are perfect for product launches and other scenarios where you need to display video content to many people at once, like advertisements. Your next event would be unique with gigantic LED walls.
Touch Screens
Touch screen digital signage displays allow you to display interactive content with which your customers can interact. Interactive displays are very engaging and can result in more sales. They’re great for use in trade shows.
Smart Boards
Smart digital signage boards are digital signage solutions that work great in classrooms and workplaces. They can be used for learning, entertainment, professional collaboration, and playing.
Smart boards utilise a touchscreen interface that lets you interact with the content. You can use your finger as a mouse or a pen to write notes.
Digital Signage Cost Breakdown
Here’s a quick overview of what goes into the costs of a digital sign setup:
Display Screens
The display screens make up a big portion of the cost of a digital sign. They can be any of the following:
- HD monitors
- Kiosks
- Interactive screens
- Menu boards
- Large format screens
- Tablets
- Video walls
The size of the display depends on the location it’ll be installed and the number of viewers at any given time. On a side note, keep in mind that commercial digital displays are different from consumer displays. They’re designed to last longer and perform better than consumer TVs, which is why most businesses prefer them.
As a general rule of thumb, digital displays can cost anywhere from $500 to $3,000 in major cities.
Media Players
Media players are necessary to display your digital signage’s content. There are 3 types of media players: Boxes, plug & Play sticks, and All-in-Ones. Boxes are super durable, while plug-and-play sticks are a more economical option. An all-in-one media player combines the best of both worlds.
Media players cost somewhere between $100 and $400.
Mounting Hardware
Mounting hardware can be:
- Tilted wall mounts
- Ceiling mounts
- Flat wall mounts
- Video wall mounts
You can choose the most suitable mount depending on your digital signage’s location.
There are commercial and consumer-level mounts in the market, but of course, commercial mounts will be easier to install. In addition, commercial mounts are cheaper.
Mounting hardware can cost up to $200.
Installation
Installation costs vary depending on the level of customization you seek. Most digital signage solution providers charge $200-$400 for digital signage installation, but of course, larger, more complex projects can cost much more than that.
To get a rough estimate of the installation cost, you can explain the scale of your project and what you intend to do with the digital displays before installation. However, the actual costs may vary.
Software
Digital signage displays use advanced software programs that let you conveniently manage all of your displays in a central location remotely.
Device provisioning is used to connect your media players with the displays, enabling you to display your content on all of them at the same time.
You should also consider software learning when you rent monitors. The staff who manage your digital signage must be acquainted with how the software works to display your content the way you want. You can either train your staff or outsource trained staff for your events. In either case, there’ll be additional costs.
Moreover, cloud-based digital signage requires licensing, so you must consider them when making monthly rental payments.
Final Words
So that was a brief overview of the cost of digital signage rentals, their types, and use cases.
You can get a digital signage solution for a few hundred dollars, but of course, it all depends on what you need to do with the displays, as well as your budget. It’s still an investment, though, and you’ll reap the benefits later.
Planning to rent a digital signage display to market for your upcoming event or trade show? Make sure that you choose a digital signage display Singapore provider that offers competitive pricing.