9 Ways to create Digital Signage Advertisements
What are Digital Signage Advertising Screens?
Digital screens are electronic displays that use digital signage advertising software to show either static or dynamic messages to promote products, services, or events. They are usually located in high-traffic areas where they can reach a large number of people, such as malls, airports, and train stations. Digital display advertising that runs on digital signage software is a relatively new form of marketing, but it has already proven to be highly effective. In fact, a study by the Outdoor Advertising Association of America found that ads on digital signs are up to 85% more likely to be noticed than traditional billboards.
Digital signage ads are a great way to get your message out there. They can be used for a variety of purposes, such as interactive advertising, communication, digital marketing or entertainment. They are especially effective marketing tools for businesses that want to reach a large target audience.
Creative Digital Signage Ads
In the rest of this blog post, we will take a look at 9 types of creative digital advertising screen advertisements. These types of ads are sure to inspire you and help you come up with some great ideas for your own digital signage solution and campaign!
Digital Signage #1: Clear and Concise Ad with Call-To-Action Feature
This type of ad from any digital signage advertising network is simple but effective. It uses a company’s signature colours and logo to great effect, with a clear and concise message. The ad on display screens also features a call-to-action, which encourages viewers to take a photo with the ad on display and share it on social media. This is a great way to get people talking about your brand! An example of a company that uses this type of ad to great effect is Coca-Cola. Their ad features the Coca Cola logo with the signature red and white colors, and a clear message to snap a picture and share it on social media.
Digital Signage #2: Eye Catching and Long Lasting Impression Ads
Another type of creative ad from the numerous digital signage advertising networks is one that is eye-catching and leaves a long-lasting impression. One popular example that comes to mind is Ford Motors. Their ad features a car driving through a cityscape, with the buildings reflecting the Ford logo. The ad is cleverly designed to catch people’s attention, and it leaves a lasting impression.
Digital Signage #3: Ads with Signs Above the Products in Stores
This is a great example of how you can use digital signage to advertise a sale or promotion in a striking and noticeable way. By placing the signs above the products, it allows customers to see them as soon as they enter the store. Examples of stores that use this type of ad include many famous brands like Apple, Dell, Samsung and more.
Digital Signage #4: Ads on Digital Kiosks
Credit: Timothy Dela vina
If you have a lot of products or services to promote, using a digital kiosk is a great way to do it. You can include images and videos on the kiosk to help people learn more about your business. Plus, having a digital kiosk will make your business look more modern and up-to-date. Fast food chains such as McDonald’s, Burger King and Kentucky Fried Chicken (KFC) have used digital kiosks to great effect.
Digital Signage #5: Video Wall Ads
Another creative way to use digital signage is to create a video wall. This is a great way to showcase your products or services in a fun and interactive way. You can use the video wall to promote new products, show off customer testimonials, or even just play a fun video that will grab people’s attention. Brands such as NEC and even shopping malls like Suntec City have used video walls with huge success rates.
Digital Signage #6: Ads with Virtual Tours
If you want to get really creative with your digital signage, you can use it to create a virtual tour of your business. This is a great way to give people an inside look at what you do and how your business works. You can include videos, images, and even 360-degree views of your business. LG is one of the leading brands on the forefront of this revolutionary technology.
Digital Signage #7: Ads with Interactive Display
One of the best ways to use digital signage is to create an interactive display. This is a great way to engage with your customers and get them involved in what you’re promoting. You can use the interactive display to play games, answer questions, or even just show off your products in a new and exciting way. By using unique and eye-catching displays, you’ll be able to grab people’s attention and make them remember your business. Plus, it will make your business look more modern and up-to-date. If you want to stand out from the competition, using creative digital signage is a great way to do it.
Digital Signage #8: Dynamic Display Ads
A great way to use digital signage is to create a dynamic display. This means that the content on the sign will change based on the time of day or the weather. For example, you could show different images during the day and night, or you could show different videos depending on the weather outside.
Digital Signage #9: Virtual Reality Ads
One of the most creative ways to use digital signage is to create a virtual reality experience. This is a great way to give people an immersive look at your business. You can use virtual reality to take people on a tour of your business, or even let them experience what it’s like to work there. Plus, it will make your business look more modern and up-to-date.
Conclusion
These are just some of the creative ways that you can use digital signage to advertise your business. If you are interested to get started, go online and search for popular terms like “digital signage supplier Singapore” and “video wall Singapore“.