9 Creative Omnichannel Advertisements

When it comes to digital marketing — having different desktop, tablet, and mobile experiences through multiple channels won’t do the trick anymore. It’s hard to attain brand interest with society’s fractured attention span. Some spillover into reality might be necessary.

Instead of simply using multichannel marketing, you need a holistic approach and an omnichannel campaign that combines offline elements.

In other words, you need to offer your potential customers a consistent experience via as many touchpoints as relevant.

So, let’s go over 9 creative omnichannel marketing campaigns and advertisements! Hopefully, these campaigns will provide you with some inspiration for your next big campaign.

This way, you can get inspired for your omni channel campaign, using video wall (Singapore), NFC technology, and many more with your integrated marketing channels!

1. Disney

Disney gives us an impressive omnichannel experience. It nails consistent branding and delivers a seamless experience with its official website. ‘Home for all things Disney,’ the website works with the same efficiency on TVs, computers, mobile devices, and game consoles.

Even more impressive is Disney’s MagicBand. This all-in-one special wristband is immersive and effortless, urging fans to spend more and generating more sales. To illustrate, it acts as a:

• Hotel room key
• Theme park or water park ticket
• Photo storage device for pictures with Disney characters
• Credit card (for ordering food and buying merchandise)
• Key to unlock theme park surprises
• FastPass+ entrances document

2. Starbucks

The Starbucks rewards system is an excellent omni channel marketing strategy. To elaborate, customers can get a free rewards card and download the mobile app. Then, they can scan it when making purchases to earn rewards at Starbucks bars.

But what if they don’t have enough balance to earn rewards? Well, they can reload the card in stores or via their phones, the website, or the app. And that action reflects in real-time so that the cashier will get the update instantly. And the customers will get their free treat or drink without awkward wait-time; talk about a good customer experience!

3. IKEA

IKEA changed the game of ecommerce with an interactive augmented reality. Customers can virtually furnish their homes with its correctly-scaled products. This way, they’re able to see the final product.

The inventory management system is a great example of omni channel marketing. That’s because customers can look up a particular product page to find the nearest physical store and learn whether it’s in stock.

Not to mention, the brand is active on all social media platforms and has an accessible mobile app to accommodate its target audience of younger generations.

4. Sephora

If any brand knows how to blend its in-store experience and digital experience, it’s Sephora. In physical stores, customers can try out products, enquire about them, and get free makeovers.

Sephora’s creative omni channel strategy is emulating that customer experience online. So, customers can keep a wish list, purchase products via the app, scan them, view their details, and virtually put them on!

5. Timberland

If you want omni channel marketing campaigns that utilize near-field communications (NFC), look no further than Timberland. Customers are handed tablets when they enter the store, which they can press against products to get data about them. They can even tap product pictures to access their data, even if they aren’t available in stores and are only available online!

Moreover, customers can create wish lists and email them to themselves. And, as customers use the tablets more, the personalization software makes customized recommendations based on the customer data and history. This way, the brand advertises the right products to the right customers.

6. Amazon

When it comes to customer retail business, Amazon is one of the best at omnichannel marketing. After all, it maintains the same branding over its digital channels. In other words, a customer goes through the same buying journey via its website, app, smartwatches, and Alexa.

Also, loyal customers can purchase an Amazon Prime membership to receive attractive benefits on all channels.

7. Topshop

Topshop’s omnichannel cohesive strategy combined billboards and a digital marketing campaign. So, what social media marketing technique did the brand use to boost sales by 25%?

For London Fashion Week, Topshop positioned ads less than 10 minutes away from Topshop stores in big UK cities, such as London, Liverpool, and Manchester. In addition, the brand synced each large digital screen (Singapore) with its Twitter data to display tweets with the hashtag “#LFW” along with relevant pieces from Topshop’s inventory.

But the brand didn’t stop there. It added a call-to-action, encouraging people to tweet with specific hashtags and would reply to them with an entire list of curated shopping options. Talk about unorthodox mobile ads!

8. Target

Target supports shopping via its online and offline channels and provides options that incorporate elements from both channels.

For example, people can order an item online and pick it up in two hours from a physical Target store or request same-day delivery. The trick is that they’ll probably want to buy another item once they’re in the store, which means more revenue for Target!

But let’s talk about a particularly smart move from Target: its collaboration with Pinterest. This allowed people to take photos of products they liked and get the Target app’s Pinterest Lens integration to find similar items they could buy. This seamless omni channel strategy increased Target’s sales by 10%.

9. Value City Furniture

Value City Furniture’s marketing team recognized that shoppers want the ease of online shopping but also want to try out the furniture. Such business needs gave birth to the “Easy Pass” platform.

Consumers use it to build an online shopping list. Then, they visit a physical Value City Furniture store where the sales clerk accesses that list and shows them its items in real life.

Also, they’ll find any in-store quotes they receive in their account in case they want to buy the item later on. And if you’re wondering about the brand’s campaign performance, it increased shopping engagement by 55%!

Final Words

Ultimately, implementing an omni channel approach facilitates the customer journey and ensures consistency over various channels. That includes social media channels, offline channels, and more. As a result, they create a smooth buying experience, increasing sales and revenue for your brand!