8 Innovative Advertising Displays in Malls
If you’re like most people, you probably enjoy going to the mall to shop for clothes, accessories, and other items. But did you know that malls are also a great place to see some innovative advertising displays? In this blog post, we will take a look at 8 of the most interesting shopping center and mall advertising displays. Keep reading to learn more!
#1: Mall directories that show you where to find the stores you’re looking for in the shopping malls
Mall directories are a great way to find out which store you want to visit. They are also getting a digital makeover. These new directories are interactive and allow shoppers to search for stores by category, name, or location. They also provide information about sales and special events that are happening in the mall. But what if there was a directory that could also show you sales and promotions happening in the mall? That would be even more helpful! And that’s exactly what some malls are now offering. With this type of digital signage, shoppers can see all of the deals and promotions going on in the shopping center at any given time. This is a great way to save money and time while you’re at the mall!
#2: Digital signages and interactive kiosks where you can browse products and prices before making a purchase
Digital signage is a great way to engage shoppers and give them the information they need to make a purchase. Interactive kiosks can also be used to browse products and prices, and provide discounts or coupons. These days, many malls are using large touch screens that allow shoppers to search for specific stores or brands. These types of digital signages and digital kiosks are not only helpful for shoppers, but they also help to promote any business in the mall.
#3: Digital screens displaying shopping mall ads and information about upcoming sales and events
Digital screens are a great way to advertise sales and events happening in the mall. These include upcoming sales, new store openings, and special events. By displaying this information on a digital screen, shoppers can easily find out what’s going on in the mall and plan their visit accordingly. Digital screens are also a great way to display ads for brands that are looking to reach shoppers in the mall. Brands can use these screens to advertise their products or services to shoppers who are already in the mall and looking for something to buy. These screens can be placed in strategic locations like the food court or near the elevators. Brands can also use digital displays to create any city-wide campaign that targets shoppers across multiple malls. However, before you display ads on such screens, do find out about the respective mall advertising rates and work within your budget.
#4. Digital display billboards with rotating mall media, images and messages
This is a great way to get people to really notice your ad. By having it rotate with other mall media, images and messages, you create a visual display that will grab attention. Plus, people are always curious about what’s new and different, so they’ll be sure to check out your ad if it’s rotating on a digital display board. What’s more, you can even consider using a video wall on these digital display boards to really capture people’s attention. Contact a video wall Singapore company if you are interested to use digital walls.
#5: Floors that light up in different colors to create a festive atmosphere
This is one of the most popular methods used by malls to create a festive atmosphere. By lighting up the floors in different colors, it creates a visual spectacle that is bound to catch people’s attention. This is especially effective during the holiday season when people are out shopping for gifts. Some common colors used are red and green, but you can really use any color that you think will create the desired effect. If you want to take this idea one step further, you can also add music to the mix. This will create an even more festive atmosphere that is sure to get people in the holiday spirit.
#6: Walls covered in large posters and murals advertising specific brands
This type of advertising display is becoming increasingly common in malls. This is especially effective for stores that are located near these displays. Some stores have even taken to covering their entire walls in advertisements. This is a very effective way to catch people’s attention and get them to notice your store.
#7: Elevator wraps as a creative way to advertise in malls
Another innovative way to advertise in malls is with elevator wraps. These are vinyl wrap ads that can be placed on the outside of elevators. This is a great way to catch people’s attention as they are waiting for the elevator. And since people usually have their phones out while they are waiting, this is also a great opportunity to get people’s attention with your ad.
#8: Interactive displays to engage shoppers
These days, malls are getting creative with their advertising displays, using technology to engage shoppers in new and innovative ways to showcase their incredible amenities and cutting-edge design. This includes interactive displays that allow shoppers to explore different aspects of the mall through augmented reality. For example, Adidas has a “virtual store” concept in several malls across Europe. Using augmented reality, shoppers can browse and purchase products from the Adidas app without ever having to leave the mall. Another example is the Mitsukoshi Department Store in Japan. It has installed “Virtual Shopping Guides” throughout the store. These guides are digital displays that use facial recognition to provide personalized recommendations to shoppers based on their age, gender, and expression. If you are interested in getting started with interactive displays, visit a digital display Singapore company today.
In a nutshell
So there you have it! These are just some of the many innovative ways that you can advertise in malls to create a better shopping experience for customers. With so many shoppers visiting these shopping centers every day, it’s definitely a great place to reach out to potential customers. So if you’re looking for a new and creative way to advertise, be sure to consider using one of these innovative displays in your next advertising campaign.