7 Best Locations for Digital Signages

The best locations for digital signage are those with high traffic. A coffee shop, lobby, restaurant, or shop window at the entrance of a retail store can all be great locations to put your digital screens.

Digital signage can present excellent solutions to help you achieve success with your marketing efforts and engage your audiences in unprecedented ways. However, it’s crucial that you put it in the right location, at least if you want your customers to recognize it.

Let’s explore the top 7 locations for a digital display sign or video wall.

1. Retail Stores

   

Putting an interactive display in your retail shop can drastically increase customer engagement and boost sales. Digital content is simply much more eye-catching than static ads. You can use your displays to promote your products and their features, in addition to special offers and discounts.

Moreover, dynamic content enables you to showcase your products in an appealing way. Here’s one great example: if you’re selling shoes, you can adjust your digital signage software so that it can zoom into specific parts or customise them accordingly, like the shoe’s padding or laces!

2. Schools and Colleges

Digital signage can be a great tool to reach students in schools and colleges. It can be used for announcements, events, class schedules, on-campus news, and others. Students are always in a rush, and with so much information going inside their minds during school hours, they can easily miss out on key information and announcements. Placing some digital display signs in the hallways will simply make their lives easier.

What’s more, teachers can use interactive digital signage touch screens to teach their students in a more fun and engaging way.

3. Restaurants

Installing digital displays in restaurants doesn’t have to be limited to menus. You can expand your scope to more than that with video walls that demonstrate new items and special offers.

4. Waiting Areas

Waiting areas are great for placing your digital signage for your audience. People don’t like to wait for a long time, but with an eye-catching digital sign or video wall, you can entertain them while also showcasing your services or products.

Some examples include patient waiting rooms, barber shop waiting areas, and any other place where people need to sit and wait for their turn.

5. Elevators

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An elevator is a perfect location to promote your digital signage content. People just stand in elevators waiting to reach the desired floor with nothing to do other than looking at their phones.

Putting digital signs in elevators provides a source of entertainment for people that use them regularly.

However, it’s important that you make your content concise since the screen time of your audience in an elevator is too short.

6. Corporate Offices

Using digital signage in offices can be a great way to improve internal communications and do business more efficiently.

Employees can easily collaborate and make announcements and schedules in a convenient way. No matter what industry your organization belongs to, you can definitely create a more engaging work environment with digital signage.

7. Cocktail Bars

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Have you ever thought about installing a video wall in a cocktail bar? While it’s something that won’t easily cross your mind, it’s actually quite an effective way to reach your audience.

Think about it; the average person would spend at least an hour in a cocktail bar, giving you all the time in the world to showcase a specific product, promote content for advertising, and even entertain your viewers.

Tips to Choose the Best Location for Digital Signage

Here are a few things to keep in mind when deciding on the location of your digital signage displays:

1. Traffic

Crowded areas with high foot traffic present an excellent opportunity for digital signage installation. Basically, you’d ideally want to put your screens in a place where people prefer to spend time. This can be a waiting area, near a coffee vending machine, or any other place where people would stop by for maybe more than a few minutes.

At the same time, you need to make sure that such crowded areas are suitable for screen placement and that there are no obstacles that block your customers’ visibility.

2. Distance and Height

When choosing the locations of your digital signs, make sure that the font size is visible and suitable for the distance between the viewer and the display. You should also consider the height at which you intend to place your display. The human eye’s field of view is 60 degrees above eye level and 75 degrees below, so make sure that your signage is placed within that range.

3. Screen Time

Screen time is the average amount of time a person will be around the screen. If you’re placing your displays in a corridor where people are always moving, you’d want to keep your digital content concise to allow your audience to read the entire message.

In contrast, placing your digital signage screens in a waiting area gives you more freedom when it comes to the length of your digital signage content.

4. Cost

How much would it cost you to put your digital signage in a particular location? Sometimes, installing a digital sign in a specific place can be quite costly, so if you find an alternative, you can increase the ROI of your signage investment. It’s essential that you discuss this with the digital sign provider to decide on the best solution for your company or office.

Final Words

So that was a quick overview of the best place for digital sign installation.

Digital signage can be an excellent investment, but placing them in the wrong location will do your business more harm than good.

And remember to choose a reliable digital signage Singapore supplier that offers flexible solutions for different placement of digital signage hardware, be it a ceiling sign, some digital shelves, or a video wall Singapore.