Archive for January 2023
How To Negotiate Ad Placement Fees
Just like any hiring manager or prospective employer who is well versed in salary negotiations amongst job candidates, media buyers are required to be good at the negotiation process as well. Having learned a trick or two over the years about getting the best media deals possible for our clients, there are some things media…
Read More5 Types of display technologies available in Singapore
There are plenty of ways we can distinguish display advertising types. They include static, animated, interactive, video, and expanding screens. Static is a still image that usually has text, whereas animated or video ads include GIFs, short clips, and other forms of video content. Interactive types of display ads incentivize users to partake in a…
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